EDUCATION
In 2022, completed Bachelors of Science in Marketing from Bloomsburg University, a AASCB-accredited university.
Graduated in 2024 with a Master of Professional Studies (MPS) in Data Analytics from Penn State University. I completed courses in various disciplines such as data mining, predictive analytics, large-scale databases and data warehousing, and other related topics.
Email Marketing
MEASURING PERFORMANCE
Email Marketing ROI
Email Deliverability Metrics
Loyalty Program Performance
Achieved a ROI of $114 per $1 spent for email marketing communications in 2023, compared to the average of $36 to $40 (according to Omnisend).
Loyalty Program Performance
Email Deliverability Metrics
Loyalty Program Performance
- 2023 Participation Rate: 5%
- 2024 Participation Rate: 8%
- 2024: 4.5x ROI *through 6/23/24*
Email Deliverability Metrics
Email Deliverability Metrics
Email Deliverability Metrics
- Unsubscribe Rate: Decreased 32%
- Spam Complaint: Decreased 60%
- Bounce Rate: Decreased 51%
- Open Rate: 44.9%
GRAPHIC DESIGN
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